- how their goods are proliferating throughout developing markets with a reach and depth not. Brand New World is welcome infusion of pure oxygen during these current crisis times. What's this, you say? Pejeme Vám zajímavou a inspirativní vmnu názor. Rather than despair at those who wantonly disregard your brand's inherent equity, there exist alternative ways to work alongside the violators by bolting your pre-existing efforts onto theirs, turning their profligate efforts into direct advantages for you, the innovator, changing the rules of the game. These are truly startling figures for what Lenderman refers to as no more than a handful of twenty-five MNCs who admit in statistical studies to being most concered by pernicious brand piracy. Lenderman does the yeoman's work in his new book, Brand New World: How Paupers, Pirates, and Oligarchs and Shaping Business explaining the nuances of another way of looking at the whole counterfeiting plague that will shock most mid- to large-tier brand manufacturers.
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Tím, že zde publikujete svj píspvek, se zárove zavazujete dodržovat. What Lenderman seems to be saying is that it's far from a lost cause; there are ways of working in concert with pirates, rather, by utilizing their rampant audacity as a kind of high-octane boost to the millions of dollars in marketing budgets already spent. In fact, in the case of Chinese shanzai violators, the more aggressive an international brand is about policing their universal brand equity, the greater the incentive is for the Chinese pirates to abuse it, almost akin to children cruisin' for a bruisin' from their parents. Komentáe, aktuá má zájem poskytovat prostor jen pro korektní a slušn vedenou debatu. Libor Stejskal, editor blog ( ) zhsprmmijpa napsal(a mklvsjfpxmsiajpcxguwydseqtp, a href"m Amazon Coupons /a, wsiojyjho, a hrefm/ Amazon Discount /a, dBCioufup, m/ Amazon Discount Coupons, amKzolkvx, a href"m Amazon Gift Card /a, ytMfpAtTJ, a hrefm/ Amazon Discounts /a, YgVYWxlWm, m/ Amazon Deals, KMrmQbDlN, a href"t. In a recent brands study furnished again by Lenderman in his stellar book, Nike, Burberry, and, microsoft were showing whopping revenue gains of 45, 68, and 57 percent respectively since 2001 as a result of their greater "market mind share" from the proliferation of their. A coup even the likes of Sun Tzu himself would appreciate.
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Tag-Heuer are justifiably very concerned about Chinese, Vietnamese, Indian, and Brazilian product piracy, but according to author. Brand New World, adam Daniel Mezei. Max Lenderman, they shouldn't be all that concerned. If any of this is remotely interesting to you, I've been gaining all sorts of insights this past week from Lenderman's truly engaging study, his call to action for global manufacturers and marketers to stop, sit, and listen to the several other ways they might. With this reinvigorated perspective, suggest Lenderman, brands can cease burning through their scarce resources currently spent on global policing efforts to better spent them on doing what MNCs do best: rapidly innovating and prototyping, bringing exciting, useful new products to market quickly. Pokud Váš text obsahuje hrubé urážky, vulgarismy, spamy, hanlivá komolení jmen, vzbuzuje podezení z porušení zákona, je cel napsán velkmi písmeny i jinak odporuje zdejším pravidlm, vystavujete se riziku, že jej editor smaže.